This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from gentlexclaim.com (the “Site”).

Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

-“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier.

-“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

-“Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number). We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking about Device Information, Order Information, and Requested Information.

How do we use your personal information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

-Communicate with you;

-Screen our orders for potential risk or fraud; and

-When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We may use the Requested Information to:

-Fulfilling requests for products, services or information

-Tracking and confirming online orders

-Delivering products

-Providing customer service

-Administering sweepstakes, promotions or surveys

-Offering new products and services

-Conducting research and analysis

-Sending marketing communications

-Performing other business activities as needed

-Protecting its and others' rights

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing your personal information

We share your Personal Information with third parties to help us use your Personal Information, as described above.

The Site may sell your information, directly or indirectly, in connection with a sale of its or its affiliates' business. We protect your credit card information and other vital personal data by using a SSL (Secure Socket Layer) data encryption and hosting our Website on secure, in-house servers. The SSL encryption prevents outside parties from reading any information as it is transmitted over the Internet. The Site may occasionally make use of Cookies (data identifiers that enable our systems to recognize your browser and to enhance your web experience) to automatically collect non-personal information about your visit or to keep track of your online shopping cart. The Site will never use cookies to gather personal information (e-mail address, passwords, account numbers, etc.) about you.

You may receive periodic e-mails or postal mailings from the Site regarding new products and services, special offers or upcoming events in your area. If you do not wish to receive e-mail and/or direct mail from us in the future, please let us know by unsubscribing to our e-mail list or sending us a "do not contact" request via our Contact Us form.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

Do not track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at jiwen_hu@gentlexclaim.com or by mail using the details provided below:

GENTLEXCLAIM

[Re: Privacy Compliance Officer]

100 Chesterfield Business Pkwy, Chesterfield, MO, 63005